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Ragashtai, Azizul Rahman
- A Study on Imported Fruits Available in Market of Bengaluru City
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Authors
Affiliations
1 Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, GKVK Campus, Bengaluru (Karnataka), IN
2 Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, GKVK Campus, Bengaluru (Karnataka), IN
1 Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, GKVK Campus, Bengaluru (Karnataka), IN
2 Department of Agricultural Marketing, Cooperation and Business Management, University of Agricultural Sciences, GKVK Campus, Bengaluru (Karnataka), IN
Source
International Journal of Commerce & Business Management, Vol 11, No 2 (2018), Pagination: 159-163Abstract
Today the consumption of imported fruits is gaining importance particularly in urban areas. This study conducted in Bengaluru city attempted to document types of imported fruits and brands available in the market in Bengaluru city. A sample of 60 respondents were selected for study. The secondary data regarding the types of imported fruits and brands available in the market in Bengaluru city was collected from different sources like Directorate General of Foreign Trade, Directorate General of Commercial Intelligence and Statistic (DGCIS) and Indian Trade Portal. The study has revealed that China is the number one destination for import of fruits and vegetables to India during 2016-17. India has imported nearly Rs. 1070 crores worth of fruits and vegetables from China.Imported and domestic fruits which are available throughout the year (January to December) are Apples, Orange, Apricots, Bananas, Cranberries, Kiwano, Lemons and Papayas. The world major fruits producing countries are China, India, Brazil, USA, Italy, Spain, Mexico, Iran, Philippines and France. Among all the three seasons, consumers consume more imported fruits in the summer season (mean score of 55.13) this is mainly due to availability of different varieties of imported fruits during summer.Keywords
Imported Fruits, Source and Types, Garrett Ranking, Season-Wise Consumption, Domestic Fruits.
References
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- An Analysis on Factors Influencing Consumption of Imported Fruits in Bengaluru City
Abstract Views :264 |
PDF Views:0
Authors
Affiliations
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K. Campus, Bengaluru (Karnataka), IN
2 Department of Agricultural Extension, University of Agricultural Sciences, G.K.V.K. Campus, Bengaluru (Karnataka), IN
1 Department of Agricultural Marketing, Co-operation and Business Management, University of Agricultural Sciences, G.K.V.K. Campus, Bengaluru (Karnataka), IN
2 Department of Agricultural Extension, University of Agricultural Sciences, G.K.V.K. Campus, Bengaluru (Karnataka), IN
Source
International Journal of Commerce & Business Management, Vol 12, No 1 (2019), Pagination: 8-12Abstract
Fruits are indispensable to human diet. India is importing different types of fruits from different parts of the world. The study was conducted with the objective to assess the factors influencing consumption of imported fruits. The study was conducted in Bengaluru city with a sample of 60 respondents. A vast majority (81.67 %) of consumers have clearly revealed that health, taste and quality were the major factors influencing the purchase of imported fruits in Bengaluru city followed by nutrients content, different varieties, recognizable branded product, trust to origin, seasonal products, attractive packaging, readily available, brand image and less price are other factors influencing the purchase of imported fruits in Bengaluru city. The State Agricultural Universities, including Horticultural Universities and Horticulture Departments need to focus on bringing improvement in local fruits in respect of quality, taste, colour and keeping quality to compete with the imported fruits so as to reduce dependence on imported fruits.Keywords
Factors Influencing, Consumption, Imported Fruits, Seasonal.References
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